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The ROI Of User Generated Content (UGC)

User Generated Content (UGC) is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal...

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the content published and promoted by brands. In the age...

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing technique that every brands aspire to harness to achieve greater brand awareness,...
The Kenscio-SOCXO Success Story

The Kenscio-Socxo Success Story

Success Story About Kenscio Kenscio is a leading data-driven Digital Marketing company in India. Having started in 2009 as an Email Service Provider, Kenscio has evolved into a 360-degree marketing company with core competencies...
brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...