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What Is in It for End Users in an Advocacy Marketing Platform?

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it empower the end users such as the employee advocates, who...

Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs

The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social...
Ready To Recommend Your Organization’s Products & Services

Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?

When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying decisions. While customer satisfaction is vital to business success, brands must not ignore the...
Advocacy marketing Is All About Content Marketing

Advocacy Marketing Is All About Content Marketing

Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as the go-to marketing strategy of the recent times. Mention it advocacy marketing, brand advocacy...
ROI of user generated content

The ROI Of User Generated Content (UGC)

User Generated Content (UGC) is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal...