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employee advocacy platform,

Here’s Why Employees Would Agree to Use an Employee Advocacy Platform

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness the true potential of this practice, organizations need to develop a truly...
content marketing strategy

Content & Social Media Strategies for Adopting Employee Advocacy

Think about it. Can you imagine communicating your brand’s message without quality content? To ensure that your message is effectively and efficiently delivered to your target audience, it is imperative to have a well-framed...

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...
Employee Engagement,employee advocacy,Brand Loyalty,Facebook

Employee Advocacy: The Need of the Hour

Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...
brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...