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brand advocates, Social advocacy , social media, public advocacy

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of...

Advocacy Marketing for the B2B Market? YES it works!

Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work...

5 Tips to Convert your Customers into Brand Advocates

TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly...

Five Stats about Advocacy Marketing

Advocacy Marketing is the best form of marketing at the moment and looks like it will be the preferred form of marketing for years to come. We are not just saying it! Here are...