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How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
Gamification

Power up Employee Engagement through Gamification.

Gamification. A much abused word. But in the real sense a great way to generate engagement for your program and content. If used right. Its like a great promotional scheme mixed with a treasure...

Benefits for Employee Advocacy for SMEs & Large Enterprises

Employee Advocacy helps traditional company sectors – like marketing, sales & HR coordinate effective social business solutions. Social media has disrupted traditional marketing strategies as it connects numerous people by facilitating sharing information across...

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies...

Employee Advocacy: The Need of the Hour

Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed...