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Employer Branding, Personal Branding

The Importance of Visual Appeal and Branding (Part 2)

As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to...

Advocacy Marketing, Social Media Brand Advocacy

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others...

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Employer Branding, Personal Branding

The Importance of Visual Appeal and Branding

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this...

Employee Advocacy, Social Media Brand Advocacy

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered...

Advocacy Program

The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is...