The Role of HR in Transforming Employees into Trusted Brand Advocates

by admin on August 9, 2016

Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards, and other online platforms to speak about the brand, such as giving favorable recommendations or spreading positive information about the brand.

The role of HR is crucial as a facilitator in implementing a successful employee advocacy program within the organization.

Download this whitepaper to understand how HR establishes the right culture for employee advocacy i.e. transforming their employees into trusted brand advocates.

Click below to download the complete resource

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The Role of HR in Transforming Employees into Trusted Brand Advocates

by admin on August 9, 2016

Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards, and other online platforms to speak about the brand, such as giving favorable recommendations or spreading positive information about the brand.

The role of HR is crucial as a facilitator in implementing a successful employee advocacy program within the organization.

Download this whitepaper to understand how HR establishes the right culture for employee advocacy i.e. transforming their employees into trusted brand advocates.

Click below to download the complete resource

Leave a Reply

Your email address will not be published. Required fields are marked *

SOCXO is an employee advocacy platform that enables brands to transform their workforce into brand advocate. We believe that a company’s biggest assets are its people and in them lies the power to amplify the brand’s social reach organically. SOCXO is simple to use, always-on, engaging and app-enabled.