Rohini Mohan, Author at Latest Insights and Trends in Employee Advocacy | Socxo Blog
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Rohini Mohan

Advocacy Marketing Platform

How Socxo The Advocacy Marketing Platform Works For The Financial Sector

Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether Advocacy marketing can be effective under such restrictive conditions? The truth be told, regulated...
Advocacy Marketing Content

How to A/B Test Your Advocacy Marketing Content

If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plans as well. For instance, marketing & sales...
Employee Social Media Advocacy

Do’s and Don’ts of Employee Social Media Advocacy

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing...
Advocacy Marketing For Organic Traffic

Boost Organic Traffic with Advocacy Marketing

Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known brands have an even harder time being featured and noticed...
Employee Brand Advocates

How to Turn Your Employees into Powerful Brand Advocates?

Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-competitive environment. Organizations that are employee-centric often fare better than...
Employee Advocacy Trends

Employee Advocacy Trends in 2018

There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to establish a formal advocacy program, the long-term benefits are...
Advocacy Marketing Benefits

What Is in It for End Users in an Advocacy Marketing Platform?

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it empower the end users such as the employee advocates, who...
Difference Between Brand Ambassadors & Brand Advocates

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers...
Advocacy Marketing Support Online Reputation Management

How does Advocacy Marketing Support Online Reputation Management?

Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation among customers. We live in an age where word spreads faster than it can...
Boost Brand Reach

Attract New Audiences & Strengthen Brand Reach with Influencer Marketing

An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily rely on social media platforms to interact with clients & customers, establish legitimacy and...
Influencer Marketing Advantage

Build Your Brand with the Power of Influencer Marketing

Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a...
Influencer Marketing Strategy

4 Habits of Highly Influential Advocacy Marketers

Advocacy Marketers are the new age digital transformers who can make sure your organization increases its overall bottom line profits in a competitive business battlefield! Traditional marketing techniques have lost their sheen, and the...
Social Media Employee Advocacy

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content...
Simplifying Advocacy Marketing

Simplifying Advocacy Marketing

The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of...
Brand Advocates

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Employee Advocacy Benefits

Advocacy Marketing as a Channel for Digital Marketing

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
Advocacy Marketing For E-Commerce

Is Advocacy Marketing Helpful for E – Commerce Platforms?

Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern...
Brand Engagement

Find out the Difference Between Disengaged and Engaged Employees

The engagement story is trending heavily, and everybody can’t seem to stop talking about the benefits of having engaged employees around at work. It’s the absolute dream of every employer to have a passionate...
Advocacy Marketing Affects

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
Retain Talent

If You Are A Hiring Manager You Should Know These Retention Hacks

The war for talent is constantly being emphasized upon, but are people missing out on a far more critical issue – the struggle to retain a capable workforce? High employee turnover is costing organizations...
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