How Socxo The Advocacy Marketing Platform Works For The Financial Sector
Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether Advocacy marketing can be effective under such restrictive conditions? The truth be told, regulated...
How to A/B Test Your Advocacy Marketing Content
If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plans as well. For instance, marketing & sales...
Do’s and Don’ts of Employee Social Media Advocacy
Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing...
Boost Organic Traffic with Advocacy Marketing
Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known brands have an even harder time being featured and noticed...
How to Turn Your Employees into Powerful Brand Advocates?
Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-competitive environment. Organizations that are employee-centric often fare better than...
Employee Advocacy Trends in 2018
There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to establish a formal advocacy program, the long-term benefits are...
What Is in It for End Users in an Advocacy Marketing Platform?
Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it empower the end users such as the employee advocates, who...
Difference Between Brand Ambassadors & Brand Advocates
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers...
How does Advocacy Marketing Support Online Reputation Management?
Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation among customers. We live in an age where word spreads faster than it can...
Attract New Audiences & Strengthen Brand Reach with Influencer Marketing
An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily rely on social media platforms to interact with clients & customers, establish legitimacy and...
Build Your Brand with the Power of Influencer Marketing
Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a...
4 Habits of Highly Influential Advocacy Marketers
Advocacy Marketers are the new age digital transformers who can make sure your organization increases its overall bottom line profits in a competitive business battlefield! Traditional marketing techniques have lost their sheen, and the...
Learn How Social Media Influencers Can Build Brand Awareness
Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content...
Simplifying Advocacy Marketing
The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of...
Shape Thought Leadership Through Your Brand Advocates
The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing....
Advocacy Marketing as a Channel for Digital Marketing
The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized...
Is Advocacy Marketing Helpful for E – Commerce Platforms?
Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern...
Find out the Difference Between Disengaged and Engaged Employees
The engagement story is trending heavily, and everybody can’t seem to stop talking about the benefits of having engaged employees around at work. It’s the absolute dream of every employer to have a passionate...
How Advocacy Marketing Affects Paid Vs Earned Media
Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line...
If You Are A Hiring Manager You Should Know These Retention Hacks
The war for talent is constantly being emphasized upon, but are people missing out on a far more critical issue – the struggle to retain a capable workforce? High employee turnover is costing organizations...