What is the Difference Between Advocacy Marketing & Paid Marketing?
Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds stronger brand relationships. The best customers and employees of any company are the...
Amplify Social Reach Through Focused Content Marketing
In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing...
Foster Thought Leadership Through Employee Advocacy
Do your brand advocates think out of the box? Are you motivating your micro-influencers to foster thought leadership? Have your employee advocates mastered enough product knowledge to become your target audience’s go-to person for...
Ways You Can Encourage Employees To Advocate For Your Brand
People get drawn to a brand after witnessing internal engagement by a bunch of passionate advocates – customers, micro-influencer, employees, and stakeholders. Your employees are the pillars on which your brand name can be...
Amplify Your Social Reach With Brand Advocacy
It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners,...
Build Quality Leads With Influencer Marketing
Influencer marketing has disrupted the traditional advertising system and is an emerging trend that can help your brand drive quality traffic to maximize sales. The best way to build brand awareness in a digital...
Social Media Content – The Key to Advocacy Marketing Success
There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can...
Make Micro-influencers Your Brand-Building Partners
Influencer marketing is an interesting catchphrase that is running in the business circles in recent times. Micro-influencers can revolutionize your marketing campaign by enhancing your social reach in the hugely competitive digital space. The...
How Does Social Selling Benefit Enterprises
Social selling – it’s a word, all of us have heard in recent times and one that has created quite a stir in the marketing world. Traditional B2B outbound sales have become less effective...
How Advocacy Marketing Can Drive ROI for Marketing Campaigns
Advocates are a company’s best salespersons! There’s no doubt that advocacy marketing can transform the way you pitch your brand out in a world that is bombarded by digital content. Having your brand promoted...
Step Ahead of Employee Engagement
People matter – Having a happy, motivated and enthused workforce is the greatest achievement for any organization. It is hence no wonder that employee engagement is generating such a huge buzz in academic, research...
How Improved Company Communications Can Connect a Distributed Workforce
Effective Internal Communication – It’s absolutely essential to keep the wheels of productivity moving at your workplace! A synergetic system of communication can bring about a huge positive transformation to the work environment, keeping...
Simple Tips to Build, Engage and Retain Audience on Social Media
There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a whole load of original subject matter that keeps readers enticed....
Trade Secrets to Hike Up Employee Engagement
The hype about employee engagement is on the upsurge – the concept has piqued the interest of managers, researchers, academicians and the HR community in general. Organizations are now investing huge amounts of time,...
Boost Your Content Marketing With an Employee Advocacy Platform
Every marketer needs to have a dynamic and robust content strategy. In this digital age of free-flowing information, it is indeed a challenge for a business to communicate their brand’s message through quality content....
Here’s How You Can Choose a Brand Advocacy Platform
Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the...
5 Steps to Turn your Employees into Brand Advocates
Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, employees have a network that is 10 times larger than the organization. Leveraging...
Benefits for Employee Advocacy for SMEs & Large Enterprises
Employee Advocacy helps traditional company sectors – like marketing, sales & HR coordinate effective social business solutions. Social media has disrupted traditional marketing strategies as it connects numerous people by facilitating sharing information across...
Current Challenges of Social Engagement Brand Advocacy
Brand advocacy programs involve a marketing strategy where employees and associates spread favorable word-of-mouth about the brand. It involves proactively engaging employees to promote an organization in their personal network. They become the brand...
A Simple Tip to Increase the Rank of Your Company: Use Employee Advocacy Platform
Employee advocacy can be described as the brand promotion led by employees on their personal social media channels. The beneficial social media channels could be LinkedIn, Twitter, Quora and more, depending on the influence...
