6 Reasons Why Personal Branding Is Important for Brand Advocates
Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar lead? Is the opinion of your peers valued slightly more than yours, even in...
5 Ways Your Employee Can Supercharge Your Brand Image
Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional marketing techniques, employee advocacy is not profit-driven. Instead, it is driven by principles of...
How Employee Advocacy Creates Authentic Brands
Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying relevant. A formal employee advocacy program is vital for putting a...
How To Build A Thriving Community For Brand Advocacy?
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision...
What Makes A Successful Advocacy Marketing Program?
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively engage their stakeholders to provide third-party validation and positive relevance...
Why Brands Should Prefer Advocacy Marketing Over Paid Marketing
Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting instant traffic to websites, enabling complete control on the content management as well as...
How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis
Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voice & amplifying it to refurbish the way a brand is perceived...
Employee Advocacy As A Tool For Personal Branding
Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand in the ever-competitive market landscape. It has numerous benefits for a brand in terms...
Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social...
Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?
When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying decisions. While customer satisfaction is vital to business success, brands must not ignore the...
Advocacy Marketing Is All About Content Marketing
Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as the go-to marketing strategy of the recent times. Mention it advocacy marketing, brand advocacy...
Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts
There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer restricted to merely contributing for business functions, skill sets and industry expertise. As we...
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal social connections....
6 Compelling Reasons Why Your Business Needs Employee Advocacy
Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical. Employee advocacy is the promotion of a brand by its employees who are enthusiastic...
5 Ways Customer Advocacy Will Enhance Your Content Marketing
Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the content published and promoted by brands. In the age...
How Word Of Mouth Influences Your Brand Image & Buyer Decisions
Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing technique that every brands aspire to harness to achieve greater brand awareness,...
How ROI Can Boost Your Performance On Employee Advocacy Platform
To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers. The path to acquiring passionate employees and loyal customers is through a well-planned &...
Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share
Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with focused content marketing, capture leads organically to expand revenue streams. Employees have 10X the social...
Why Social Media Advocacy Is The New Black
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the...
How To Grow Your Business With Advocacy Marketing
According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency. With trust as its base, advocacy marketing has evolved as an essential aspect for...
