Essential Features of a SMART, Dependable, and Effective Advocacy Platform
Introduction If there is one powerful strategy that can humanize a brand and boost its presence in the most effective way, then employee advocacy would be the right one to go with. It is...
Powerful Employee Advocacy Statistics: Unlock the Potential of Your Workforce
Introduction Employee advocacy is an excellent way to establish a positive brand image. In this blog, we have examined numerous statistics that highlight this business aspect holistically. Let’s see what the most crucial employee...
Edelman Trust Barometer 2023: Truth, Economy, Social Class, and Imbalance
Introduction Barbara Kimmel, a well-known name in business consulting, said: “Trust starts with trustworthy leadership.” Edelman, the global communications company, conducts a Trust Barometer survey each year on a global scale, and 2023 marks...
Content Marketing Tips for 2023
Looking for Content Marketing tips to boost your engagement and visibility in 2023? You have come to the right place. You may be just starting your journey to build your brand online or already...
Why is Employee Motivation Important?
Reiterating the fact that employee motivation is important within an organization seems moot at this point. Yet, most organizations fail when it comes to this exact premise. A survey by Gallup found that over...
Employee Advocacy Mistakes to Avoid
Introduction Employee advocacy is no longer a mere string of corporate jargon. Today, it has become an active strategy with realistic business goals. While the traditional methods of marketing already work well in gaining...
13 Social Media Trends That Will Dominate In 2022
Close to 50% of the current world population is active on at least one social media platform, and each person spends an average of 2.5 hours on social media every day. (Oberlo) There are...
Whom Do People Trust? The Edelman Trust Barometer 2022
Introduction Trust is elemental to the current market. Given how flooded the world is with information, it is often a battle of wits when deciding to trust something. Yet, with scores of media houses,...
B2B Social Media Marketing: What Works, What Doesn’t, And How to Make it Work for Your Brand.
B2B Social Media Marketing is at the tipping point of success. While it may seem like an obvious way to use Social Media to generate reach, engagement, and conversions, it is not quite the...
A Comprehensive Guide To Untap The True Potential Of Nano Influencer Marketing
The mantra for B2B marketing today is — if you want to go BIG, go NANO. Nano Influencer Marketing has been working well for businesses around the globe. Why? Because it’s REAL. Deep down,...
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number...
Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one...
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs....
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
