Admin, Author at Brand Advocacy Solutions. Employee Advocacy. Customer Advocacy, Partner Advocacy.
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Admin

Employer Branding in a tough market

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number...
Personas in Advocacy

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one...
Start-up

Recognition as a start-up and as a content marketer.

Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs....

Top Five Ways to Tackle Vanishing Organic Reach

Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...