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Influencer Marketing

Influencer Marketing

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...

Social Media

Advocacy Marketing, Organic Reach

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....

Free e-book : Personal Branding is More Important than Ever.

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Advocacy Marketing, Social Selling

What Sales Folk seek to get active on Social Selling?

Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...

Employer Branding in a tough market

Employee Advocacy, Employer Branding

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...

Personas in Advocacy

Personas, Social Media

Personas: Your manna for building engagement.

Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising...