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UGC

The ROI Of User Generated Content (UGC)

User Generated Content (UGC) is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal...
Advocacy Program Strategy

Advocacy Program Strategy: How to build one that delivers.

Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
User Generated Content

User Generated Content: Open sesame for a Goldmine of genuine engagement and business.

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done user generated content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). ...
Customer Advocacy

Customer Advocacy: Your Ace for Marketing Success.

In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for...